College Recruiter Blog
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Kennedy Information Surprisingly Successful for Exhibitors
I just returned from the Kennedy Information 2008 annual conference in sunny Orlando. Perhaps it was the very pleasant weather or something in the water, but all of the doom-and-gloom in the economy didn't seem to have much of an impact on the vendors who exhibited at this year's conference. We had our first booth there ever and plan to return next year. We weren't overwhelmed by the business that we generated but were quite pleased. We were able to get some valuable face time with some clients,... |
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Success Story for Targeted Email Campaign
We're often asked by employers who are considering purchasing a targeted email campaign for the results that they should expect to see. They're asking a good question because the reality is that our clients don't purchase targeted emails or any other type of recruitment advertising product from us for the sake of running those ads. What they're really buying are the hires that come out of those campaigns. Although we have little to no control over the quality of the creative (the words and images... |
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We're Hiring
There's little doubt that the last year has been a miserable one for most employers and employees. Hundreds of thousands of jobs have been shed and virtually every sector is hurting. About the only sector that has seen any employment gains is government hiring. The layoffs and lack of new hiring make for difficult times for the job board industry. Although most outside of the industry assume that it is good for job boards when more people are looking for work, the opposite is actually true because... |
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How to Get Your Foot in the Door
One of the most frequent sources of frustration that we here at CollegeRecruiter.com hear from students searching for internships and recent graduates hunting for entry-level jobs is that they can't get their foot in the door of organizations for whom they want to work. The candidates are told over and over again to network with people in the organizations but if they don't know anyone within those organizations then how can they network with someone there? Keith Luscher, author of Prospect &... |
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College Recruiting Conferences in December
I've had the pleasure of presenting at a number of college recruiting conferences. CollegeRecruiter.com occasionally even exhibits at or sponsors these events. One of the best conferences is the Brainstorm Consulting's Campus Recruiting Forum. If you're itching to learn what's new in campus hiring - from social networking sites to hiring trends to the changing nature of Gen Y -- then have a look at your calendar in early December because there will be a Campus Recruiting Forum in San Francisco... |
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College Hiring in a Downward Spiral
The National Association of Colleges and Employers periodically surveys its employer members, most of which are large organizations, about their plans to hire college students for internships and recent graduates for entry-level jobs. A year ago, those employers planned to increase their hiring by 16 percent. That number later dropped to about five percent and is now at just 1.6 percent. "Overall, hiring looks flat for now and some employers are indicating some movement to cut back," says Marilyn... |
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Sarah Palin Has Facebook Figured Out Better Than Does Careerbuilder
Great blog article today at The Talent Buzz about the massive resources invested by Careerbuilder into its Facebook strategy and the less than stellar results seen to-date. Careerbuilder has invested an incredible amount of time and money into its Facebook strategy yet its Fan Page only has 8,613 "fans" which are to the Fan Pages set up by organizations to what "friends" are to the personal pages set up by individuals. Let's put that into perspective. The "I have more Foreign Policy Experience... |
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Does Your Vote Count?
You better believe that it does. Thankfully it appears that Gen Y turned out at the polls in droves two days ago. Early indications are that this election saw the highest percentage of under 30 voters in history. That's really important given that Gen Y will likely need to fix some of the messes created by the Baby Boomers and Gen X'ers. One of the excuses that some people make for not voting is that their votes don't really count. They typically don't mean that their votes aren't counted but... |
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Should Job Seekers Post Their Resumes On-line?
Virtually all major job boards encourage candidates to post their resumes so that the minority of employers who search the resume banks can search the database, find your resume, and contact you to see if you'd be interested in being considered for one of their employment opportunities. There are certainly pros and cons to posting your resume to a public database such as a resume bank. For example, although potential employers will be able to see your resume and that will increase your chances... |
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Job Hunting Secrets from Jim Stroud
One of the most thoughtful voices in the recruiting blogosphere is Jim Stroud. Today he has given job seekers a true gift: a free, one hour webinar in which he walks those who are searching for a new job through the process that they should follow. Download the materials and then watch the video here: |
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Job Action Day
Randall Hansen of QuintCareers asked me to participate in a group blogging effort to help empower workers and job-seekers to examine and improve their careers in a struggling economy. At least a dozen bloggers are posting entries today, Job Action Day, about these topics. While our efforts will certainly not solve all of the problems afflicting today's workers and job-seekers, efforts like this should make a difference to some and, at the end of the day, that is enough. Randall left the choice... |
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I am not Joe the Plumber
As we enter the final days before the Tuesday, November 4th elections, I am flabbergasted at how brainwashed the voting public has become. Case in point: Joe the Plumber. Now I realize that stories about real people or situations make arguments more persuasive. That's why I try to work in as many real-life examples into my recruiting webinars and other presentations as possible. But the stories should make sense, shouldn't they? And if they don't make sense, then shouldn't the story teller suffer... |
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Webinar: Best Practices for Boosting Your Brand On-Campus Through the Use of Targeted Email Campaigns
National Account Executive MIke Palmquist and I recently delivered a free webinar to hundreds of recruiters and other human resource professionals about how to use targeted email campaigns to hire college students for internships and recent graduates for entry level jobs and other career opportunities. In our one hour webinar, we discussed topics such as building versus buying a list, keeping your emails out of spam folders, maximizing the number of people who read and respond to your emails,... |
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Now that's a big pumpkin
One of my favorite days of the year is Halloween. I love going to pumpkin patches but they have to be real -- not just some farmer's field where pumpkins grown hundreds or even thousands of miles away are dumped so unsuspecting kids will think that the over priced pumpkins they're picking out were locally grown. This year we didn't have time to go to a pumpkin patch but there was a nice assortment at one of our local grocery stores and the price they were charging was right: $4.99 for any pumpkin.... |
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Expect Gen Y's Attitudes Towards Parents Even If You Don't Accept It
A number of Canadian employers have apparently decided that if they can't fight it, they should join it. That is, they have come to expect that many of their Gen Y candidates are going to involve their parents in the minutia of their career decisions. Although many of the employers likely shake their heads at how some Gen Y'ers go so far as to bring their parents to interviews and don't accept such behavior, those same employers have come to realize that if they don't expect such behavior and... |
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Webinar: Facebook Not Working For You? Learn the Five Secrets.
Frustrated by your inability to successfully use Facebook recruit college students for internships or recent graduates for entry level jobs or other career opportunities? You're not alone. For all of the media attention paid to Facebook, very few employers have generated any solid number of applications, let alone hires, from this potential goldmine. Want to learn the five secrets for how to successfully use Facebook as part of your recruiting efforts? Join Steven Rothberg, President and Founder... |
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No Internships? Volunteer!
A frequent complaint that we hear from college students searching for internships is that they can't find any. There are a number of variations but some of the more typical are: "Employers aren't hiring." "Employers are telling me that I'm overqualified." "Employers are telling me that I don't have the requisite qualifications." "How can I get experience if no one will give me a chance?" |
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Don't Just Complain About Gen Y -- Do Something!
It always amazes me how critical of Gen Y are a number of thought leaders in the recruiting industry. You hear words being thrown around like lazy, selfish, misguided, under educated, and worse. There's no doubt that some of those words are entirely appropriate to describe some members of Gen Y but then the same words also apply to some members of Gen X and some Baby Boomers. I recently read an article by Sarah Welstead of Head2Head and she makes the point that rather than complaining about the... |
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Webinar: Recruiting Gen Y through Targeted Email Advertising Campaigns
If the Family Feud asked for "The Top 5 Ways People Communicate," the number one answer would be email. Email has been the killer form of communication since the commercial dawn of the Internet 14 years ago. Virtually everyone has an email account and many have several. And everyone is wise to spam - unsolicited, bulk, commercial emails. On Thursday October 23, 2008, join me as I present a 60-minute, Kennedy Information sponsored interactive webinar that will show you how recruiters can and... |