How Short-Term Thinking Is Killing Your Employer Brand

What’s the single most common mistake companies make when they think about their employer brand? 

Many companies misdiagnose other common issues, such as job-posting, marketing or “reviews site” problems, as employer-brand problems. Some shift the blame for employer-brand issues onto recruiting, rather than taking it on as a company. Others confuse employer brand with recruitment marketing. However, these issues aren’t …

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